This was an assignment from my Graphics Studio I class. In this project I had to design a fake brand and logo logo that would be utilized on a number of products and promotional materials. Drop Dead is a fake fashion brand that is for monster boys and girls who like to “stick it to the man” while looking cool doing so. I wanted the logo to be iconic like Adidas, Converse, Nike, and Vans “Off the Wall”. I decided it would be interesting to use a figure-ground relationship between the image looking like a skull while also at the same time looking like text that reads “DROP DEAD” to achieve that iconic and memorable effect that those various brands have.
Adobe Illustrator, Clip Studio Paint
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